So you’ve found us!

Or maybe our marketing team did such an awesome job that we found you.
Either way, we’re glad you’re here.

It's about time!

Welcome to MintList.

We’ve built this amazing tool that we’re excited to share with you, one that takes all the stress out of selling your car, and lets you do that all from the phone in your pocket, or purse.

So why did we do this? Aren’t there bigger issues to solve in the world these days? Why would a Life Scientist jump ship to make selling your car less stressful? If we’ve piqued your interest read on…

Meet our founders

Mehrsa Raeiszadeh| Co-founder, COO

Mehrsa Raeiszadeh, Ph. D is a Process Engineer by profession and an award-winning tech developer and operations manager. She has worked globally for life sciences and technology companies, racking up eleven academic prizes and seven International patents in the process. Raeiszadeh grew up in Iran where she won national swimming records. In her limited off time she enjoys snow-boarding and playing the drums.

Mike Wood| Co-founder, CEO

Mike Wood is an automotive industry veteran with more than 30 years experience and $500 million in auto sales. He worked for large auto groups, and also started, built, and grew both a vehicle leasing company and an independent high-line auto dealership from the ground up. He was the first ever Canadian President of the US-based National Vehicle Leasing Association ( in its 50+ year history. When he’s not on the road, he enjoys skiing, architecture, cooking and eating great meals.

The MintList story

TrafficDriven won 1st place in the New Ventures BC competition for MintList. Mike and Mehrsa are holding the trophy like champs.


I’ve always been driven and a perfectionist. I grew up in Iran, a daughter to two perfectionist parents. I was a competitive swimmer when I was young and I broke the national record at the age of 8. When I decide to do something, I just won’t stop until I win.


I always had a love for cars. From the age of 5 — no exaggeration — I knew every car, every detail. My dad tried to shut us up on long road trips by offering my brother and I ten cents to identify cars driving towards us, and I could name them in the dark, just from their headlights. It ended up being an expensive way for him to entertain us.

We met at a car race in Whistler in 2019. He had all the qualities I like in a person and a friend: he’s intelligent, honest and humble all at the same time. Then the next time I saw him some months later, he said “I have 30 pages of a business plan, I’m waiting for the market to catch up, will you read it and let me know what you think?”
He told me the idea and as soon as I heard it was about making car sales easier, I knew I wanted to work on this project. I had just finished selling my car, a really nice, relatively new import and the experience was just the worst. I felt like “I am the target market” and instantly knew I wanted to work with Mike. I was “in” before I even read the plan.

Even though I always loved cars, I always understood that the car buying experience is not the best. It’s the second most expensive purchase most people ever make and even if you love cars, everyone has a bad story to tell. Everyone likes a new car in their driveway, but hates the process to get it there. There had to be a better way, and fundamentally that boils down to treating people the way you’d like to be treated: properly. We decided to build a tech solution to solve this problem.

I already knew Mike had his hand on the pulse of the industry from our conversations. Once we had the concept clear, and he took off creating partnerships, it allowed me the room to focus on the operational and technology challenges which is where I’m best. I’m a process person so when someone like Mike has a great innovation, I can catch the ball and run with it.

I’ve always wanted to lead change, to be able to do things differently that impact people positively. Everyone has their passion and mine just happens to be cars, and now I see a way I can impact this industry that’s good for everyone and that’s exciting.

Creators. Doers. Believers.

In a perfect world, we’d have taken these photos in a fancy studio with a real photographer. But this is Covid, and we’re a start-up, so instead you get this. Just real-life pictures of our real life team. Clearly some of us have better cameras than others and don’t live alone with a cat.




Alberta Provincial Sales Rep


Software Developer


Sr. Frontend Developer


Media + Analytics


QA Lead


Full Stack Software Developer


Frontend Engineer


Director, Strategy & Insights


Sr. Development Manager


Digital Marketing


Co-founder, COO






Business Development Manager


Co-founder, CEO

Don’t take our word for it.

Here is what our customers have to say:


I have listed 2 vehicles on Mintlist and they were great helping me and following up throughout both processes. They tried to get me the best deal possible the whole time. I ended up selling my Tacoma for the amount I wanted through Mintlist and they got me $13,000 more for my Tesla than the trade-in value Tesla offered me. I will definitely try to use Mintlist when I have another vehicle to sell! Thanks

| Toyota Tacoma & Tesla


Thank you very much for your all help and wonderful customer service. It was a very easy process and took only 10 min and I was good to go. I got more money than my dealer offered me. If anyone is thinking to sell their car, Mintlist is the place to come. I would highly recommend Mintlist.

| 2021 Mazda CX-5


Thank you for helping us! I will definitely refer you to anyone who's selling or buying a car. It was nice to meet you in person and I really appreciate your understanding!

2019 Jeep Cherokee


“Awesome work, thank you so much!! I loved the customer service 😊 Btw. I had an offer on my car yesterday. I just waited for the auction to finish before deciding. She offered 19,500 which I just turned down and she asked me about your information. So I am referring you to her”

Mazda CX-5 - Sold for $20,600

Now You Know. Let's Go!

MintList in the news

MintList is an AI-powered car selling platform, created in 2020 by award-winning, Vancouver-based TrafficDriven Technologies.

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